Every playbook pairs a deep-dive read with a free 30-second tool that does most of the work. Pick the one that matches your decision — tattoo, personal name, or brand — and skip the $200 naming agency.
Three guides, one for each tool. Each one is the writeup version of the free checker — case studies, common mistakes, and the framework behind the score.
JR Smith's 忠 tattoo. Chicken-soup typos. "Forever love" turning polyamorous. War-wolf politics. Single-character ambiguity. Homophone errors. Six real cases with the 5-step pre-ink check that catches them.
Read the playbookWhy "Carter" becomes 卡特 and reads as foreign. Five real cases of names that sound wrong — and the 5-layer framework (surname anchor, given core, aesthetic finish, tone flow, generational fit) native Chinese parents actually use.
Read the playbookCoca-Cola's 蝌蝌啃蜡, Tesla's iPad lawsuit, Airbnb's 爱彼迎 flop, New Balance losing 新百伦. Plus the 6 most common ways founders check names today, and the blind spot each one leaves open.
Read the playbookEach playbook is paired with a free 30-second checker. Skip the read if you already know what you need.
Type English, paste Chinese, or upload a sketch. Get meaning, pinyin, risk score, safer alternatives.
Enter your English name or desired meaning. Get native-style options with pinyin, character meaning, pronunciation risk.
Phonetic, semantic, hybrid Chinese name ideas for your brand. Industry fit, tone calibration, pinyin, market-fit score.